Abdominal cramps & IBS self-management

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Digestive Wellness 


We are seeking innovation opportunities in the area of abdominal cramps and IBS self-management including technologies, APIs, ingredients or other health solutions that effectively relieve abdominal cramps including menstrual pain, and all symptoms of Irritable Bowel Syndrome (IBS) like abdominal pain, bloating, constipation and/or diarrhea.


We are a global player in the abdominal cramps and IBS category with a wide geographical footprint. As a market leader we continuously invest in research and engage in collaborations to develop innovative solutions to improve the life of our consumers.

Key Success Criteria

Must-have requirements

A strong differentiation versus existing solutions with a distinct benefit or unmet consumer need that is clearly communicable and is expected. Proposals should be supported by robust science and early-stage developments should have a proof-of-concept.

Target Group

Adults suffering from lower abdominal cramps, menstrual pain or IBS symptoms.

Approaches not of interest

Out of scope are solutions that

  • lack a sound scientific rationale and support,
  • have little differentiation
  • have only benefits that cannot be clearly communicated to consumers in an OTC environment
  • strongly require a trained intermediate (i.e. prescription only)
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