Gut health self-management

Category

Digestive Wellness 

Description

We are seeking to identify new and breakthrough innovation opportunities in the gut health testing space. The scope of the test is to help consumers to self-assess and self-manage their gut related symptoms and recommend next steps such as visit a doctor, change in diet, OTC drugs or supplements.

Background

Sanofi Consumer Healthcare is a main player in the Digestive Wellness Category globally with major brands in the sub-categories of probiotics, liver health, constipation, abdominal cramps and Irritable Bowel Syndrome (IBS). Issues of the digestive system are widely spread and often consumers cannot easily differentiate between them and do not know what to do when they appear. Sanofi Consumer Healthcare is committed to empower consumers to put health in their own hands by helping them navigating and managing them appropriately.

Key Success Criteria

Must-have requirements

Technology intended to support sufferers from digestive disorders incl. liver in assessing and managing their issues.

Technology must have sound scientific rationale and a viable prototype.

Cost effective and scalable across multiple regions.

Preferred Requirements

Costs play a major role in the over-the-counter space; and often is a limiting factor.

Target Group

Adults.

Approaches not of interest

Invasive tests that are outside an over-the-counter setting and require doctor's supervision/support.